@article{贺爱忠:733, author = {贺爱忠,李雪}, title = {在线品牌社区成员持续参与行为形成的 动机演变机制研究}, publisher = {管理学报}, year = {2015}, journal = {管理学报}, volume = {12}, number = {5}, eid = {733}, numpages = {0}, pages = {733}, keywords = {在线品牌社区;持续参与;动机演变机制;扎根理论}, url = {http://manu68.magtech.com.cn/Jwk_glxb/CN/abstract/article_10692.shtml}, doi = {} }