This paper introduces the concept of perceived risk into the study of internationalized risk from the research field of the consumer behaviors. It regards adaptive theory of global marketing as the prerequisite and studies the contingent relationship between internationalization perceived risk and adaptive marketing tactics. Through carrying on factor analysis to the questionnaires, the article summarizes ten kinds of internationalized risks correlated with marketing tactics, and then it utilizes cluster analysis to explore the inclination to different marketing tactics when enterprises confront different perceived risks.