According to electronic wor-of-mouth and related information sharing motivation theories, model of consumers’ information sharing in virtual community is proposed. Moreover, the model and hypotheses are verified by the empirical study through structural equation model (SEM). The results show that altruistic, expressing positive emotions, self-efficacy, sense of belonging, image and reputation are very important factors influencing information sharing intention. And habit affects information sharing behavior significantly.
赵越岷, 李梦俊, 陈华平. 虚拟社区中消费者信息共享行为影响因素的实证研究[J]. J4, 2010, 7(10): 1490-.
ZHAO Yue-Min, LI Meng-Jun, CHEN Hua-Ping. An Empirical Study on Consumers’ Information Sharing Behavior in Virtual Community. J4, 2010, 7(10): 1490-.