With the development of Electronic Commerce,both consumers and merchants on Internet are more and more concerning about the trust.The trust of Electronic Commerce has been studied deeply by many foreign scholars.As a new research field,it needs a basis of some theories.This paper introduced twelve theories,including theory of planned behavior,technology acceptance model,transaction cost economics,incomplete contract theory,and so on.On the basis of the introduction,the twelve theories were summarized.At last,a theoretical framework for the research was given.
通讯作者:
鲁耀斌(1966~),男,汉族,湖北孝感人。华中科技大学(武汉市 430074)管理学院教授、博士。研究方向为电子商务(电子市场)、IT项目管理、IT Adoption and IT Value
引用本文:
鲁耀斌, 董圆圆. 电子商务信任问题理论框架研究[J]. J4, 2005, 2(5): 522-.
LU Yao-Bin, DONG Yuan-Yuan. A Study on Theory Framework of Trust in E-Commerce. J4, 2005, 2(5): 522-.