This paper argues that the sustainable development of enterprises has become the theme of modern enterprise management. Facing the reality of the enterprise management in China and the wrong mental mode formed by the traditional logic of enterprise management, the authors discussed and established 10 claims to management aiming at the sustainable development of enterprise: Today's management should gestate tomorrow's cause;As a strategic logic, management should ask for development not survival;the innovation and the control competences should be coincident each other;the institutional arrangement should be orientated by the competitiveness rather than the risk;the competitive advantages should be heterogeneous, multiple and continuous;the kernel ideas of enterprises should be unfeigned, unchangeable, and influence everything and every aspect of enterprises; the enterprises' strength are more important than their scale;both the strategy and the detail should be paid great attention;the unphysical asset is more important than the physical one and entrepreneurs should be selected by the institution.