Aiming at the problems of Chinese mobile market and consumer behavior, integrating the K means arithmetic and methods segmentation of consumer behavior, this paper put forward the consumer behavior model of Chinese mobile market based on K means arithmetic. An experimental study was carried out for this strategy.
吕巍, 蒋波, 陈洁. 基于K-means算法的中国移动市场顾客行为细分策略研究[J]. J4, 2005, 2(1): 80-.
LV Wei, JIANG Bo, CHEN Jie. Research of the Segmentation Strategy of Customer Behavior in Chinese Mobile Market Based on the K-means Arithmetic. J4, 2005, 2(1): 80-.
2005, Vol. 2 
