The general consumption pattern and features in Chinese rural areas was analyzed based on the marketing research data. The particular path of studying consumer modes in the rural areas was put forth and three rural consumer's modes, including functional needs mode, core needs mode and extensive needs mode , was defined on the basis of the population and sampling data. It was shown that hier per capita annual income and several marketing variables are the most important factors affecting the consumer's behavior and consumption modes of the rural households.
李宝库. 基于耐用品市场营销的我国农村居民区域消费模式与特征[J]. J4, 2005, 2(1): 71-.
LI Bao-Ku. Consumption Modes and Consumer Features Based on Durable Product Marketing in Chinese Rural Areas. J4, 2005, 2(1): 71-.