On the basis of the literature research, the perceived value by consumers under internet condition is divided three classes: perceived value, procedure-perceived value and emotion-perceived value, by using the attitude model from psychology, ATM and the means-end chain in consume behavior. The definitions of three types of perceived value are also given.
董大海, 杨毅. 网络环境下消费者感知价值的理论剖析[J]. J4, 2008, 5(6): 856-.
DONG Da-Hai, YANG Yi. Theoretic Analysis of Perceived Value by Consumers under Internet Environment. J4, 2008, 5(6): 856-.