From Resource-based theory, a learning-capability-strategy-succeeding logic was introduced to explain the divergence of similar strategies conducted by different Chinese enterprises under competitive environment.  Comparative case study methodology was used to analyze the relationship among knowledge accumulation, competence foster and strategic development in Lenovo's and TCL's international A&M strategies. It argues that the developing process of path-dependence of the heterogeneous knowledge and capability is the main cause of the divergence of their strategies. Chinese enterprises developing internationally should prepare for future strategic changes in advance. The endogeneity of advantage makes it critical for Chinese enterprises to foster the heterogeneous knowledge and capability to conduct international strategies successfully.