This paper undertakes an exploratory research in the career Tweens' consumption attitudes, which are categorized into conspicuous attitude, changeable attitude and rational attitude. The impacts of the demographic variables on the consumption attitudes, such as gender and educational background are analyzed. The results show that: 1) career Tweens of different genders have no difference in conspicuous consumption, but they have significant difference in changeable and rational consumption; 2) career Tweens of different educational backgrounds only have significant difference in conspicuous consumption; 3) career Tweens in different cities have significant difference in conspicuous consumption.