This paper analyzes the effect of entrepreneurial orientation on alliance performance from firm level and discusses the moderating effect of environment uncertainty and firm sizes. The conclusions suggest that (i) it can enhance firm alliance performance to develop and cultivate entrepreneurial orientation; (ii) entrepreneurial orientation can improve alliance performance in uncertain environments more effectively and (iii) small sized firms can use entrepreneurial orientation to improve alliance performance more effectively.
史会斌, 王龙伟, 李垣. 企业家导向对联盟绩效影响的实证研究[J]. J4, 2009, 6(10): 1368-.
SHI Hui-Bin, WANG Long-Wei, LI Yuan. An Empirical Study on the Effect of Entrepreneurial Orientation on Alliance Performance. J4, 2009, 6(10): 1368-.