Abstract：Based on Chinese A-share listed companies from 2014 to 2021, this study constructs the measure of data asset information disclosure using text analysis and examines the impact of firms’ data asset information disclosure on the customer relationship stability and its mechanisms. It is found that data asset information disclosure can effectively reduce the customer relationship stability of firms. The mechanism test shows that data asset information disclosure will cause competitors’ plunder of customer resources, resulting in the loss of stable customers. Further research shows that the influence of data asset information disclosure on the stability of customer relationship is more significant in non-SOEs and industries with low barriers to entry. And the product innovation ability and CSR performance can effectively restrain competitors’ plunder of customer resources caused by data asset information disclosure.
张俊瑞，张龙. 数据资产信息披露对客户稳定性的影响研究[J]. 管理学报, 2025, 22(8): 1566-.
ZHANG Junrui，ZHANG Long. Research on the Impact of Data Asset Information Disclosure on Customer Stability. Chinese Journal of Management, 2025, 22(8): 1566-.
