Abstract：Using a single-case study approach and the transformation practice of Hongjitang as the research object, the study explores the process mechanism of digital empowerment business model remodeling in time-honored enterprises. The study finds that: the digital exploration stage as a transition period helps the time-honored enterprises break through the “cold start period” of digitalization; the remodeling of the business model of the time-honored enterprises follows the evolutionary process of linear value logic—linear value logic edge reconstruction—circular value logic core reconstruction. Among them, the value proposition leverages digital technology to achieve the implementation of the proposition, transitioning from manual control to digital integration and then to precise digital control. Value creation has experienced a shift from internal originality to value co-creation across organizational boundaries, value transmission has changed from a single offline product-driven model to a dual online and offline product and data-driven model, and value acquisition has evolved from a single product sales model to a revenue model with equal emphasis on products and services, as well as a three-dimensional cost structure including digital costs. Based on the characteristics of data homogeneity, reprogram ability, and technical availability, digital technology exists as an enabling mechanism for inheritance and change in the process of remodeling the business model of time-honored enterprises.
盖明哲，陈志军，程浩宇，牛璐. 数字赋能老字号企业商业模式重塑的过程机理研究[J]. 管理学报, 2025, 22(2): 199-.
GAI Mingzhe，CHEN Zhijun，CHENG Haoyu，NIU Lu. Research on the Process Mechanism of Digitally Empowering the Business Model Reshaping of China Time-Honored Enterprises. Chinese Journal of Management, 2025, 22(2): 199-.
