Ecosystem-oriented Business Model Innovation Strategy in High Uncertainty Context: A Multi-Case Study based on the Perspective of Business Model Resilience
LI Honglei，WANG Hongyu，ZHAO Yangyang
Beijing Information Science and Technology University, Beijing, China
Abstract：Based on the perspective of business model resilience, this study conducts a multi-case comparative study on the ecosystem-oriented business model of e-commerce enterprises. It is found that under the high uncertainty context, the higher diversity of realization methods of value proposition, the stronger the resilience of the ecosystem-oriented business model is; the higher the robustness of core stakeholders, the stronger the resilience of the ecosystem-oriented business model is; the higher the local clustering degree of the value activity system, the stronger the resilience of the ecosystem-oriented business model is; the higher the coherence degree of cross-niche value activities, the stronger the resilience of the ecosystem-oriented business model is. Based on these results, this study proposes some ecosystem-oriented business model innovation strategies under high uncertainty situations.
李鸿磊，王红玉，赵阳阳. 高不确定情境下的生态型商业模式创新战略——基于商业模式韧性视角的嵌入式案例比较研究[J]. 管理学报, 2025, 22(1): 22-.
LI Honglei，WANG Hongyu，ZHAO Yangyang. Ecosystem-oriented Business Model Innovation Strategy in High Uncertainty Context: A Multi-Case Study based on the Perspective of Business Model Resilience. Chinese Journal of Management, 2025, 22(1): 22-.
