The Effect of Customer Participation in Co-Design on Value Co-Creation Performance of Customized Enterprises from the Perspective of Transactive Memory System
ZHOU Xinxue，GUO Linlin，WANG Tianmei
1. Guangxi University, Nanning, China; 2. National Science Library, Beijing, China; 3. Central University of Finance and Economics, Beijing, China
Abstract：To explore how customization enterprises can realize value co-creation based on customers’ co-design, this study depicts the behavioral characteristics of the transactive memory system in a virtual team with customer participation, and uses coactive customer agility and product adaptive innovation to measure the performance of value co-creation. A research model of the impact of customer participation in co-design on value co-creation was constructed based on valid customized enterprise samples by questionnaire. The results show that customers’ cognitive participation and emotional participation have a positive effect on the behavioral characteristics of the transactive memory system. The three behavioral characteristics of transactive memory system (i.e., specialization, credibility, coordination) positively affect value co-creation performance. The absorptive capacity of enterprises plays a positive moderating role in this process.
周鑫雪，郭林林，王天梅. 交互记忆系统视角下顾客参与共同设计对定制企业价值共创效果的影响[J]. 管理学报, 2024, 21(3): 350-.
ZHOU Xinxue，GUO Linlin，WANG Tianmei. The Effect of Customer Participation in Co-Design on Value Co-Creation Performance of Customized Enterprises from the Perspective of Transactive Memory System. Chinese Journal of Management, 2024, 21(3): 350-.
