Abstract：From the perspective of user-driven innovation activities, this study uses both free and paid versions of mobile apps on the iOS mobile app platform as samples, and uses Poisson regression method to analyze the influence of the two versions of apps’ absorption of their own reviews and mutual absorption of reviews on application performance and user engagement enthusiasm. The results show that the application performance and user feedback enthusiasm can be improved by absorbing its own user comments, the paid version absorbing free version comments, and the free version absorbing paid version comments. Paid versions of apps that incorporate free reviews for updates can improve performance and positive user feedback. Free versions of apps that incorporate paid reviews for updates can improve user feedback, but the positive impact on performance appears relatively late.
刘鑫慧，梅冬倩，李璟致，康乐乐，魏铭辕. 免费增值模式下用户评论吸收对移动应用表现的影响[J]. 管理学报, 2023, 20(12): 1858-.
LIU Xinhui，MEI Dongqian，LI Jingzhi，KANG Lele，WEI Mingyuan. The Impacts of User Review Absorption on Mobile Apps Performance in Freemium Business Model. Chinese Journal of Management, 2023, 20(12): 1858-.
