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数字化背景下企业项目管理运营化的实现机制——基于华为的案例研究
赖苑苑,高尚,周晶,宁延
南京大学工程管理学院
The Realization Mechanism of Project Management Operationalization in the Context of Digitalization: A Case Study of Huawei
LAI Yuanyuan,GAO Shang,ZHOU Jing,NING Yan
Nanjing University, Nanjing, China

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摘要 以华为公司为案例研究对象,立足于项目和运营在数字化背景下的对立统一关系,探究企业项目管理运营化的实现机制。研究表明:借助数字化平台资源集聚、效率提升、联结多元的特性,项目化模式与运营化优势可以并存,企业可通过多项目任务的同质化解构、同质化单元的标准化运营、标准化组件的定制化编排,达到标准化运营和项目定制化工作的无缝衔接;与项目协同的运营组织呈现出多功能运营“中心”的新型组织形态,发生了从管控到赋能、从科层型到扁平化的平台化特征转变;企业要配套制定协调机制避免出现权责松散、沟通受阻等问题。
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赖苑苑
高尚
周晶
宁延
关键词 数字化平台 项目化模式 项目管理运营化    
Abstract:Taking Huawei as an example, and based on the unity of opposites between projects and operations in the context of digitalization, the mechanism of project management operationalization is constructed. This study has the following conclusions: the digital platform has the characteristics of resource agglomeration, efficiency improvement, and diversity connection. Based on the digital platform, the project-based mode and operational advantages can co-exist. Enterprises can realize a seamless link between standard operation and customized project management through the homogenized deconstruction of multi-project tasks, the standardized operation of homogeneous units, and the customized combination of standardized components. A new organizational form of multi-functional operation “center” has been developed for operation organizations in collaboration with projects. The function of operation organizations has changed from control into empowerment. And the structure has changed from the functional system into the flat structure. At the same time, enterprises should formulate coordination mechanisms to avoid the mismatch of power and responsibility as well as blocked communication.
Key wordsdigital platform    projectification    project operations   
收稿日期: 2022-06-12     
基金资助:国家自然科学基金资助重点项目(71732003);国家留学基金管理委员会资助项目(202206190137)
通讯作者: 周晶(1963~),女,江苏泰州人。南京大学(南京市 210093)工程管理学院教授、博士研究生导师。研究方向为数字化背景下的项目管理。     E-mail: jzhounju@163.com
引用本文:   
赖苑苑,高尚,周晶,宁延. 数字化背景下企业项目管理运营化的实现机制——基于华为的案例研究[J]. 管理学报, 2023, 20(11): 1579-. LAI Yuanyuan,GAO Shang,ZHOU Jing,NING Yan. The Realization Mechanism of Project Management Operationalization in the Context of Digitalization: A Case Study of Huawei. Chinese Journal of Management, 2023, 20(11): 1579-.
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