Abstract：Combined with the characteristics of crowdsourcing and traditional logistics modes，a Crowdsourcing Logistics Platform profit optimization model is proposed to emphatically studied the influence of the satisfaction of the employer and the number of free deliverers on the operation strategy of the crowdsourcing logistics platform. The welfare changes of all parties in the logistics market and the optimal number strategy of free deliverers when social welfare is maximized are also discussed. The research shows that: The crowdsourcing logistics platform can set the optimal service price and the unit return of free deliverers according to the traditional logistics service price and the number of free deliverers; The welfare of the employer increases first and then decreases with the increase of satisfaction， and is positively correlated with the number of free deliverers. The overall welfare of free deliverers is positively correlated with the satisfaction of the employer， and increases first and then decreases with the increase of the number of free deliverers; When the satisfaction of the employer is low and the service price of traditional logistics is high， crowdsourcing logistics has a significant price advantage. The more the number of optimal free deliverers， the better. On the contrary， the number of optimal free deliverers will be reduced.
孟秀丽，刘波，安坤. 考虑发包方满意度和自由配送员数量的众包物流平台最优决策[J]. 管理学报, 2023, 20(5): 747-.
MENG Xiuli，LIU Bo，AN Kun. The Optimal Decision of Crowdsourcing Logistics Platform Considering the Satisfaction of the Employer and the Number of Free Deliverers. Chinese Journal of Management, 2023, 20(5): 747-.
