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考虑议价现象的回收平台服务策略研究
王坤,徐芳超
南开大学商学院
Research on Service Strategy of Recycling Platform Considering Bargaining
WANG Kun,XU Fangchao
Nankai University,Tianjin,China

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摘要 基于回收平台利用信息优势对折价回收的旧产品实施议价,研究回收平台在有/无以旧换新模式下有/无议价的回收策略。研究表明:在议价情境下平台获得比无议价情境更高的利润;无以旧换新模式下,当翻新品和旧产品的耐用性较高且差值较小时,平台实现议价情境下利润、消费者剩余和环境影响3个视角下的多赢;以旧换新模式下,当翻新品和旧产品的耐用性分别为较高和适中时,平台实现议价情境下3个视角的多赢。在3个视角下,当旧产品耐用性中等偏上且与翻新品耐用性差值较小时,以旧换新模式比无以旧换新模式好;当翻新品耐用性中等偏上时,无以旧换新模式比以旧换新模式好。
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王坤
徐芳超
关键词 议价 以旧换新 回收平台 耐用性    
Abstract: Based on the phenomenon that the recycling platform takes advantage of information to bargain for discounted used products, this studyexplores recycling strategies of the recycling platform under no trade-in for new and trade-in for new mode of bargaining scenario and non-bargaining scenario. Conclusions show that: the recycling platform can obtain higher profits in the bargaining scenario than in the non-bargaining scenario. In the no trade-in for new mode, when the durability of refurbished and used product are high and the difference between them is small, the recycling platform achieves multi-win from the perspectives of profit, consumer surplus and environmental impact under the bargaining scenario; In the trade-in for new mode, when the durability of refurbished product is high and the durability of used product is moderate, the recycling platform can also achieve multi-win from the three perspectives in the bargaining scenario. Based on the three perspectives, the trade-in for new mode is better than the no trade-in for new mode when the durability of used product is above medium and the gap between them is small; When the durability of refurbished product is above medium, the no trade-in for new mode is better than the trade-in for new mode.
Key wordsbargaining    trade-in for new    recycling platform    durability   
收稿日期: 2021-11-22     
基金资助:国家自然科学基金资助项目(72002109)
通讯作者: 徐芳超(1991~),女,天津人。南开大学(天津市 300071)商学院讲师,博士。研究方向为物流与供应链管理、可持续供应链管理和平台运营管理。     E-mail: xufc@mai.nankai.edu.cn
引用本文:   
王坤,徐芳超. 考虑议价现象的回收平台服务策略研究[J]. 管理学报, 2023, 20(3): 452-. WANG Kun,XU Fangchao. Research on Service Strategy of Recycling Platform Considering Bargaining. Chinese Journal of Management, 2023, 20(3): 452-.
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