The Study of Cultural Empowerment the Construction of Enterprises’ Competitive Advantages——TTF Fine Jewelry’s Innovative Application of Chinese Cultural Resources
ZHANG Yuan，SUN Xinbo，ZHANG Hao
1. Northeastern University, Shenyang, China; 2. Henan Normal University, Xinxiang, Henan, China
Abstract：This study takes TTF fine jewelry’s innovative application and the creative transformation of traditional cultural resources as the case study object to explore how Chinese enterprises use cultural resources innovatively to build competitive advantage in the internationalization process. The results show that: Cultural resource is an important strategic resource, and Chinese enterprises can realize product innovation through the innovative use of traditional cultural resources, to realize the leap from comparative competitive advantage and differentiated competitive advantage to leading competitive advantage. The entrepreneurs’ characteristics of persistent “ambition spirit”, “innovation spirit”, “extreme spirit”, and “inheritance spirit” have played an important role in entrepreneurs’ use of traditional culture and building products’ international competitive advantages.
张媛，孙新波，张浩. 文化赋能企业国际竞争优势构建研究——TTF高级珠宝中国文化资源的创新应用之道[J]. 管理学报, 2022, 19(11): 1577-.
ZHANG Yuan，SUN Xinbo，ZHANG Hao. The Study of Cultural Empowerment the Construction of Enterprises’ Competitive Advantages——TTF Fine Jewelry’s Innovative Application of Chinese Cultural Resources. Chinese Journal of Management, 2022, 19(11): 1577-.
