The Competitive Product Development Strategies of New Energy Vehicles Companies by Considering both Government Subsidies and Consumers’ Environmental Preferences
Abstract：This study considers two factors including new energy vehicles subsidy policy and consumers’ environmental preferences and establishes game models in different situations. The impact of subsidy threshold and consumers’ environmental preferences on product development, profits, and environmental impacts of competitive new energy vehicles companies are then analyzed. The study shows that, corresponding to different thresholds of government subsidies, there are three new strategies for the product development and competition equilibrium of the energy vehicles companies: no new energy vehicles companies develop high-green products, only one new energy vehicles company develops high-green products, and two new energy vehicles companies develop high-green products. In addition, if the subsidy threshold is high, the subsidy policy will not affect the product development behavior of new energy vehicles companies. Moreover, compared with non-subsidy, government subsidies will reduce the profits of the two new energy vehicles companies, while increasing the impact of products on the environment under certain conditions.
刘静，聂佳佳，袁红平. 考虑政府补贴及消费者环境偏好的新能源车企产品研发竞争策略[J]. 管理学报, 2021, 18(8): 1245-.
LIU Jing，NIE Jiajia，YUAN Hongping. The Competitive Product Development Strategies of New Energy Vehicles Companies by Considering both Government Subsidies and Consumers’ Environmental Preferences. Chinese Journal of Management, 2021, 18(8): 1245-.
