Abstract：This study researchesonthe process and mechanism underlying the matching effects of time-schedule and efficacy on willingness to participate through three situational experiments and one field investigation. The following conclusions were drawn separately: Study 1(within-) and Study 2(Between subjects) demonstrated that tight time-schedule and self-efficacy(vs. response efficacy) matching, loose time-schedule and response efficacy(vs. self-efficacy) matching improved individual’s willingness for activity participation. Study 3 demonstrated that the impact of tight time-schedule and self-efficacy matching, loose time-schedule and response efficacy matching on the willingness to participate in activities was achieved through the mediation role of perceived fluency. Study 4 verified the main conclusions of this paper again through a field investigation.
董泽瑞，杜建刚，段珅. 结构化时间安排与效能感的匹配效应及其对消费者参与行为的影响[J]. 管理学报, 2020, 17(6): 907-.
DONG Zerui，DU Jiangang，DUAN Shen. The Matching Effect of Structured Time-Schedule and Efficacy on Consumers’ Participation Behavior. Chinese Journal of Management, 2020, 17(6): 907-.
