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制造企业服务化悖论研究述评
赵艳萍,潘蓉蓉,罗建强,杨子超
江苏大学管理学院
A Research Review on Manufacturing Enterprises Servitization Paradox
ZHAO Yanping,PAN Rongrong,LUO Jianqiang,YANG Zichao
Jiangsu University, Zhenjiang, Jiangsu, China

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摘要 服务化悖论是当前影响制造企业服务化转型的重要因素之一。为能系统地研究服务化悖论,采用文献回顾法,从服务化悖论的概念与表现形态入手,构建服务化悖论产生原因的概念模型,给出了防范服务化悖论的基本思路与具体策略,并展望了该领域未来值得重点关注的若干方向。研究表明:服务化程度与企业绩效指标衡量、服务类别划分以及研究对象选取的不一致,导致服务化悖论表现形态各异;其产生根源归结为企业内外部的多种影响因素;基于服务供需有效匹配原则,提出从组织结构调整、资源与能力提升以及服务创新3个方面规避服务化悖论的产生。
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赵艳萍
潘蓉蓉
罗建强
杨子超
关键词 制造企业 服务化悖论 服务化转型    
Abstract:The servitization paradox is one of the important factors affecting the servitization transition of manufacturing enterprises. In order to deeply study the servitization paradox, this paper adopts the systematic literature review method, starting from the concept and manifestation, and then constructs a conceptual model of the cause of the servitization paradox. In addition, the basic ideas and specific strategies for preventing the servitization paradox are given. Moreover, this paper looks forward to some directions that should be focused on in future research. The results show that the inconsistency in the measurement of indicators of the servitization degree and enterprise performance, the classification of service categories, and the selection of research objects, has led to different manifestations of servitization paradox. The cause of the servitization paradox comes down to a variety of influencing factors inside and outside the enterprise. Based on the principle of effective matching of service supply and demand, this paper proposes that the servitization paradox should be avoided bythe adjustment of organizational structure, the promotion of resources and capabilities, and the innovation of service.
Key wordsmanufacturing enterprise    servitization paradox    servitization transition   
收稿日期: 2019-10-18     
基金资助:国家自然科学基金资助项目(71772080, 71472077)
通讯作者: 罗建强(1973~),男,陕西扶风人。江苏大学(江苏省镇江市 212013)管理学院教授、博士研究生导师。研究方向为生产/服务运作管理。     E-mail: ljq2809@163.com
引用本文:   
赵艳萍,潘蓉蓉,罗建强,杨子超. 制造企业服务化悖论研究述评[J]. 管理学报, 2020, 17(3): 467-. ZHAO Yanping,PAN Rongrong,LUO Jianqiang,YANG Zichao. A Research Review on Manufacturing Enterprises Servitization Paradox. Chinese Journal of Management, 2020, 17(3): 467-.
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