Opportunity Window, Legitimacy Threshold and Strategic Transformation of Internet Start-ups—A Case Study of Alipay from 2004 to 2019
CHANG Qing，SUN Ning，ZHANG Qiang，ZHANG Lu
1. Inner Mongolia University of Technology, Huhhot, China； 2. Zhongnan University of Economics and Law, Wuhan, China； 3. Renmin University of China, Beijing, China
Abstract：This study through the longitudinal case study of Alipay from 2004 to 2019. This study investigates the process mechanism of Internet start-ups in the local context using opportunity windows to cross the legitimacy threshold and achieve strategic transformation. The research shows that:(1)The path characteristic of enterprise strategic transformation is the result of its constant use of situational advantage to cross the legitimacy threshold;(2)“legitimacy logic-behavioral logic-threshold crossing” constitutes the legitimacy threshold crossing mechanism, which is an effective way for enterprises to break through situational constraints and achieve strategic transformation. As a cognitive model, legitimacy logic drives enterprises to achieve strategic transformation by crossing the legitimacy threshold through the behavioral logic composed of strategic behaviors and dynamic capabilities.
长青，孙宁，张强，张璐. 机会窗口、合法性阈值与互联网创业企业战略转型——支付宝2004~2019年纵向案例研究[J]. 管理学报, 2020, 17(2): 177-.
CHANG Qing，SUN Ning，ZHANG Qiang，ZHANG Lu. Opportunity Window, Legitimacy Threshold and Strategic Transformation of Internet Start-ups—A Case Study of Alipay from 2004 to 2019. Chinese Journal of Management, 2020, 17(2): 177-.
