Abstract：This study makes a case study of two online paid knowledge companies and summarizes the main elements and characteristics of their business model. Research shows that:(1)knowledge credit, knowledge user base, online payment habits and mobile payment development are the basic resource;(2)the value proposition of online paid knowledge companies includes knowledge, efficiency, economy and social value;(3)value networks include knowledge producers, corporate teams, publishers, users and non-Book commodity producers;(4)marketing models include products, services, prices, system design and marketing channels;(5)companies can adopt multiple profit models at the same time, such as subscription fees, service fees, merchandise sales revenue and so on;(6)the knowledge credit of the enterprise, e-learning habits and products are the key factors affecting the success of online paid knowledge companies.
严建援，秦芬，李凯. 订阅型在线知识付费的商业模式研究[J]. 管理学报, 2019, 16(9): 1405-.
YAN Jianyuan，QIN Fen，LI Kai. A Study of the Business Model of Subscription-Based Online Paid Knowledge. Chinese Journal of Management, 2019, 16(9): 1405-.
