摘要 为系统分析社交商务研究内容的内在关联及时代特性，采用文献计量方法，对“Web of Science核心合集”中2005～2017年的345篇相关文献进行梳理，结合相关理论并借助CiteSpace等软件，系统回顾社交商务研究的基本特征和不同时期的研究热点。引文分析研究结果显示：社交商务研究可分为9个引文聚类主题，根据其内在关联整合得到技术支持/社交软件整合、用户行为分析及预测、企业营销策略/品牌建设和商业模式创新4个要素的研究活动内容，四大要素活动的实施效果构成社交商务研究的主线框架。
Abstract：In order to systematically analyze the intrinsic relevance and epochal characteristics of social commerce research, this study reviews 345 relevant papers from 2005 to 2017 in the “Web of Science Core Collection” by bibliometric method, and concludes the basic characteristics and research hotspots in different periods with the help of CiteSpace. The results of citation analysis show that social commerce research can be divided into nine citation clustering topics. According to the intrinsic correlation of clustering, the research framework includes four elements: technology support / social software integration, user behavior analysis and prediction, enterprise marketing strategy / brand building and business model innovation. Then, the implementation effect of the four elements forms the main framework of social business research.
赵红，孙倬，张莎，王宗水，刘苇. 基于文献计量分析的社交商务研究脉络与热点演化[J]. 管理学报, 2019, 16(6): 923-.
ZHAO Hong，SUN Zhuo，ZHANG Sha，WANG Zongshui，LIU Wei. The Context and Hotspot Evolution of Social Commerce：A Bibliometric Approach. Chinese Journal of Management, 2019, 16(6): 923-.
