Abstract：According to the environment-strategy-structure contingency theory，the research framework of organization structure for service-oriented manufacturing enterprises was proposed firstly，and then Haier is used as the research object. It is summed up that Internet environment makes the service strategy be the personalized customization and whole process experience，organizational structure accordingly evolves into“Platform + Small and Micro Enterprises”，service businesses become independently small and micro enterprises that collaborate with the internal and external resources through after-sale service tracking and user-interaction-platform and so on，and have the decision-making power，human rights and salary distribution rights.
简兆权，刘晓彦，李雷. 基于海尔的服务型制造企业“平台+小微企业”型组织结构案例研究[J]. 管理学报, 2017, 14(11): 1594-.
JIAN Zhaoquan，LIU Xiaoyan，LI Lei. “Platform+Small and Micro Enterprises”Organization Structure for Service-Oriented Manufacturing Enterprises——A Case Study of Haier. Chinese Journal of Management, 2017, 14(11): 1594-.
