Abstract： Based on the theories of customer value co-creation and new product development, this study constructs a theoretical model and empirically validate it using the scale of fashionable web celebrity attribute in fashion related industries. The results show that fashion web celebrity has five attributes independent with general consumer: network popularity, fashion, purpose, affinity and topic. When they participate in value co-creation, the attributes will impact on aesthetic and symbolic of product design significantly. The results deeply expands and explains the attributes of fashionable web celebrity and enriches the theory of customer value co-creation.
张昊，董智琦，王弘苏. 时尚网红参与价值共创对时尚产品设计属性影响的量表开发与实证研究[J]. 管理学报, 2017, 14(9): 1351-.
ZHANG Hao，DONG Zhiqi，WANG Hongsu. The Influence of Value Co-Creating on Fashion Design Attributes：Scale Development and Empirical Study. Chinese Journal of Management, 2017, 14(9): 1351-.
