管理学报
  125年6月13日 星期五
首页 |  期刊介绍 |  编 委 会 |  投稿须知 |  期刊订阅 |  广告服务 |  联系我们 |  留言板 | English
J4  2017, Vol. 14 Issue (1): 122-    DOI:
营销与服务 最新目录| 下期目录| 过刊浏览| 高级检索 |
基于Airbnb网站评价信息的京台民宿对比研究
李燕琴,于文浩,柏雨帆
中央民族大学管理学院
Comparative Research on B&B of Beijing and Taipei Based on Ratings on the Airbnb Website
LI Yanqin,YU Wenhao,BAI Yufan
Minzu University of China, Beijing, China

全文: PDF (1410 KB)   HTML (1 KB) 
输出: BibTeX | EndNote (RIS)      
摘要 以北京和台北为例,从Airbnb收集数据并采用内容分析法,比较两地民宿业房源、房东、周边环境和游客心情等差距,构建对比图,发现京台民宿在位置选择、空间营造、房东特征、品牌管理和游客忠诚方面皆存在差距。建议北京民宿:①选址从交通便捷性向综合便捷性过渡;②注重“宿“之根基,从干净、便捷和舒适多角度提升房源质量;③吸引更多热爱民宿、有专业知识的房东,做有生命的民宿;④讲好民宿故事,展现寻常之外的别样生活方式;⑤适度降价,以收益管理拓展盈利空间。此外,民宿良性发展需以城市大环境建设为依托,进一步提升需以土地政策创新为保障。
服务
把本文推荐给朋友
加入我的书架
加入引用管理器
E-mail Alert
RSS
作者相关文章
关键词 城市民宿 北京 台北 Airbnb 对比    
Abstract:B&Bs,as a city’s card and living advertisement, are growing rapidly in recent years. However, further developments need to be supported by relevant research. This study takes Beijing and Taipei as examples to investigate the differences between the B&B hotel industry in those two places such as houses, hosts, surroundings and tourists’ mood. The,data is collected from Airbnb website, and the content analysis is conducted. By building the comparison graph, it can be seen that there are disparities between B&Bs in Beijing and Taipei in location selection, space creation, hosts’ features, brand management and loyalty of tourists. Putting forward the following suggestions for Beijing B&Bs: ①Base location selection on general convenience rather than traffic convenience; ②Focus on the foundation of “accommodation” and improve the quality by offering tidy, convent, and comfortable houses; ③Attract more hosts who have professional knowledge and love B&B ; ④Tell good stories of the owner and try to show different fascinating lifestyles;⑤Lower the price and expand the profit by revenue management. In addition, further development of B&Bs need to rely on the background of city construction and take land policy innovation as guarantee.
Key wordscity B&B    Beijing    Taipei    Airbnb    comparison   
收稿日期: 2016-07-01     
基金资助:国家自然科学基金资助项目(41101133);中央高校基本科研业务费资助项目(10301-0160120503)
通讯作者: 李燕琴(1971~),女,河北香河人。中央民族大学(北京市100081)管理学院教授、博士研究生导师。研究方向为社区参与、生态旅游、游客管理等。     E-mail: yunshi1999@sohu.com
引用本文:   
李燕琴,于文浩,柏雨帆. 基于Airbnb网站评价信息的京台民宿对比研究[J]. J4, 2017, 14(1): 122-. LI Yanqin,YU Wenhao,BAI Yufan. Comparative Research on B&B of Beijing and Taipei Based on Ratings on the Airbnb Website. J4, 2017, 14(1): 122-.
链接本文:  
http://manu68.magtech.com.cn/Jwk_glxb/CN/     或     http://manu68.magtech.com.cn/Jwk_glxb/CN/Y2017/V14/I1/122
版权所有 © 《管理学报》编辑部
本系统由北京玛格泰克科技发展有限公司设计开发  技术支持:support@magtech.com.cn