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J4  2015, Vol. 12 Issue (6): 799-    DOI:
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中国文化转型背景下的地区现代化、价值取向和行为倾向关系研究
李倩倩,薛求知
1.上海大学管理学院; 2.复旦大学管理学院
A Study on Relationships among Regional Modernization, Value Orientation and Behavioral Tendency
LI Qianqian,XUE Qiuzhi
1.Shanghai University, Shanghai, China; 2. Fudan University, Shanghai, China

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摘要 

以中国文化转型为背景,以集体主义与个人主义核心价值观的变化为切入点,以自我构念和社会期望为测量指标,运用794份问卷调查数据与统计年鉴相关信息,实证检验了现代化对价值取向和行为倾向的影响。结果发现,以经济发展为主要表现的现代化是中国文化转型的内驱力,自我构念分为依赖、独立和个性3个维度,社会期望则包括坚持和妥协两维度。代表集体主义价值取向的依赖自我构念减弱,独立和个性自我构念则增强;依赖自我构念对妥协倾向有显著正向影响,对坚持倾向则有显著负向影响;独立和个性自我构念对行为倾向的影响多样。中国人在遇到自我与群体观点差异时,坚持自我而非向群体妥协的行为倾向日益增强。

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关键词 地区现代化价值观自我构念社会期望    
Abstract

In the process of Chinese cultural transition,with changes of collectivism and individualism values as starting point, and self-construal and social desirability as measurement indexes, the current paper studied the impact of modernization on value orientation and behavioral tendency empirically with combining data from survey with 794 samples and secondary annual statistics data. The results show that modernization process represented by economic development is the inner driver of Chinese culture transition. Self-construal has three dimensions, named interdependent self-construal, independent self-construal and individual self-construal, while social desirability has been divided into two dimensions named compromise and persistence. Interdependent self-construal for collectivist value orientation is being weakened, and independent self-construal and individual self-construal are getting stronger. Interdependent self-construal has significantly positive impact on compromise and negative impact on persistence, while impacts of individual and independent self-construal on behavioral tendency are more complex. When facing with self and group conflicts, Chinese people are more tending to persist than compromise.

Key wordsregional modernization    values    self-construal    social desirability   
收稿日期: 2014-05-27     
基金资助:

国家自然科学基金资助项目(71172034,71402091);教育部人文社会科学研究资助项目(14YJC630066);上海市哲学社会科学规划课题资助项目(2013EGL007)

通讯作者: 李倩倩 (1985~),女,山东济南人。上海大学(上海市200444)管理学院讲师,博士。 研究方向为国际营销、商业伦理。     E-mail: qianqian.li@shu.edu.cn
引用本文:   
李倩倩,薛求知. 中国文化转型背景下的地区现代化、价值取向和行为倾向关系研究[J]. J4, 2015, 12(6): 799-. LI Qianqian,XUE Qiuzhi. A Study on Relationships among Regional Modernization, Value Orientation and Behavioral Tendency. J4, 2015, 12(6): 799-.
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