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J4  2014, Vol. 11 Issue (6): 889-    DOI:
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基于陕鼓集团案例的制造企业服务化转型 演进过程与特征分析
方润生,郭朋飞,李婷
1.河南财经政法大学; 2.中原工学院
The Evolutional Path and Characteristics of Servitization for Manufacturing Enterprises in China: A Case Study on Shangu Blower Group
FANG Runsheng,GUO Pengfei,LI Ting
1. Henan University of Economics and Law, Zhengzhou, China; 2. Zhongyuan University of Technology, Zhengzhou, China

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摘要 在相关文献分析的基础上,从产品功能与用户价值产出关系的视角,对产品服务化转型的演进过程进行了研究,并结合陕鼓集团的案例,考察了产品服务化的演进过程与特征。结果显示,在产品服务化转型过程中,单产品的服务化和产品组合的服务化是产品服务化的2种基本方式;产品服务化转型受到实施基础和条件的制约,呈现出明显的阶段性特征;在服务化转型初级阶段,企业以单产品导向的服务化为主,关注用户生产系统输入端的功能需求;在服务化转型的高级阶段,以产品组合服务化为主,通过向用户提供功能系统的整体解决方案,聚焦用户功能输出能力的提升,产品组合服务化更能够为制造企业带来长期的、持续的竞争优势。
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关键词 产品服务化单产品导向产品组合导向演化路径陕鼓集团    
Abstract:Based on literature review of servitization for manufacturing enterprises, this paper investigates the evolutional path and its characteristics of manufacturing enterprises from the relationship between firms’ product function and their customer’s outcomes, and studies the product service system of Shangu blower group as a case. The results show that:① there are two kinds of basic ways in the process of services transformation for manufacturing enterprises, which are single product-oriented service mode and product portfolio-oriented service mode;② there are several significant stage features during the transformation of servitization which subject to organizational competences, technological base and customers’ relationship;③ the single product-oriented service mode plays a role in the primary stage of the servitization in which firms focus on improving the function input of customers’ production system that intensify potential competitive advantage of firms; and ④ the product portfolio service mode plays a role in the advanced stage of the servitization in which firms focus on promoting the function output of customers’ production system that enhance current and sustainable competitive advantage for manufacturing enterprises.
Key wordsservitization    single product orientation    product portfolio orientation    evolutional path    Shangu blower group   
收稿日期: 2013-12-31     
基金资助:国家自然科学基金资助项目(71240023,71132006)
通讯作者: 方润生(1963~),男,湖北武汉人。河南财经政法大学(郑州市450002)特聘教授,博士。中原工学院(郑州市450007)“企业战略与创新管理河南省高校哲学社会科学创新团队”首席专家。     E-mail: 13592612238@139.com
引用本文:   
方润生,郭朋飞,李婷. 基于陕鼓集团案例的制造企业服务化转型 演进过程与特征分析[J]. J4, 2014, 11(6): 889-. FANG Runsheng,GUO Pengfei,LI Ting. The Evolutional Path and Characteristics of Servitization for Manufacturing Enterprises in China: A Case Study on Shangu Blower Group. J4, 2014, 11(6): 889-.
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