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J4  2013, Vol. 10 Issue (10): 1447-    DOI:
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社会责任视角下的民营企业软实力探析
徐世伟,赖恒静
1.重庆工商大学管理学院; 2.重庆工商大学外语学院
Analysis of Corporate Soft Power in Private Enterprises: A Perspective of Social Responsibility
XU Shiwei,LAI Hengjing
Chongqing Technology and Business University, Chongqing, China

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摘要 

通过剖析企业软实力的内涵和构成要素,发现企业软实力和企业竞争力两者高度关联,共同构成企业能力。企业通过履行社会责任,影响不同的利益相关者,从而获得利益相关者的价值认同,有助于形成企业软实力。通过对民营企业经营实践正反两方面典型案例的讨论,证实了具有社会责任意识的企业有助于企业软实力的提升,揭示了企业履行社会责任与企业软实力的传导关系。

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关键词 社会责任利益相关者民营企业企业软实力企业竞争力    
Abstract

This paper begins with discovering the high degree of association between corporate soft power and enterprise competitiveness, and the joint efforts of the two to construct the enterprise ability through dissecting the connotation and the elements of the corporate soft power. The paper also argues that the private enterprises affect different stake holders through shouldering social responsibilities. And furthermore they can get the value identification of the stake holders, which facilitates the formation of corporate soft power. The operation of some private enterprises (through the positive and negative classical case study) are sound proofs of the argument that corporation that has the awareness of social responsibility helps with the enhancement of its corporate soft power. The findings show that there is a transmittable relationship between taking social responsibility and developing corporate soft power.

Key wordssocial responsibility    stakeholder    private enterprises    corporate soft power    enterprise competitiveness   
收稿日期: 2012-10-09     
基金资助:

教育部人文社会科学研究规划基金资助项目(11YJA630168);重庆市教委科学技术研究资助项目(KJ120729)

通讯作者: 徐世伟(1965~),男,重庆人。重庆工商大学(重庆市400067)管理学院副院长,教授。研究方向为企业战略管理、民营企业发展、企业信息化。     E-mail: cqxushiwei@qq.com
引用本文:   
徐世伟,赖恒静. 社会责任视角下的民营企业软实力探析[J]. J4, 2013, 10(10): 1447-. XU Shiwei,LAI Hengjing. Analysis of Corporate Soft Power in Private Enterprises: A Perspective of Social Responsibility. J4, 2013, 10(10): 1447-.
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