Abstract：The study aims to empirically explore the influence of logistics services brand on customers’ perceptions toward the two parties’ relationships. It develops a conceptual framework firstly for logistics services brand which includes expertise, corporate reputation, corporate promise and communication as its construct elements. Data was collected through using questionnaire survey of buyers in logistics services and analyzed through using structural equation modeling. The results show that corporate reputation has significant effect on quality perception while expertise and corporate promise has positive and significant impact on customer trust. The results also show that communication has significant and positive impact on both quality perception and customer trust.
2013, Vol. 10 
