Abstract：This paper studies the pricing of the closedloop supply chain with direct and indirect distribution channel and the selection of collecting channel by Stackelberg game theory. Closedloop supply chain models under three different collecting channels are constructed. The results show:①The wholesale price and the selling price in direct distribution channel exhibit different relationships, when the choice of the number in certain range with market share of indirect distribution channel;②The efficiency of the manufacturer’s collecting channel is higher when the collecting cost are the same in three collecting channels; ③The main factor that influence the selection of the collecting channel is relevant to the manufacturer’s profit. According to the condition of the collecting cost under three collecting channels, the manufacturer selects different collecting channel deciding on its profit.
2012, Vol. 9 
