Abstract：This research discuss the detailed information about the achievements and shortages of this company via the analysis of standardized management, the control of chain stores, the marketing models, the capital operation and other key issues. Then, based on the studies of QunJuDe’s experiences, this research provides the reasonable recommendations for the development of Chinese timehonored brand enterprises.
张永,张浩. 中国老字号企业连锁经营模式研究——以全聚德为例[J]. J4, 2012, 9(12): 1752-.
ZHANG Yong,ZHANG Hao. A Study on Chinese Timehonored Brand Enterprise’s Chain Store Operation Model
Based on Quanjude Case Study. J4, 2012, 9(12): 1752-.
2012, Vol. 9 
