Abstract：Based on the social information processing theory and stakeholder theory, this paper employs a scenario-based experiment and a longitudinal field survey to explore how socially responsible human resource management (SRHRM) influences employees’ prosocial behaviors towards customers, communities, and the environment. It also investigates the mediating role of employees’ prosocial motivation in this process, as well as the moderating effects of customer appreciation and customer unfriendliness on the process by which employees’ prosocial motivation influences their prosocial behaviors. The research’s findings indicate that SRHRM increases employees’ prosocial behaviors towards customers, communities, and the environment; employees’ prosocial motivation mediates the relationship between SRHRM and employees’ prosocial behaviors towards customers, communities, and the environment; customer appreciation positively moderates the relationship between employees’ prosocial motivation and their prosocial behaviors towards customers and the environment, while customer unfriendliness negatively moderates the relationship between employees’ prosocial motivation and their prosocial behaviors towards customers.
