1. Jiangxi University of Finance & Economics, Nanchang, China; 2.Renmin University of China, Beijing, China;3.Central University of Finance and Economics, Beijing, China
Abstract：Based on the social cognitive theory, this study explores the mechanism and boundary condition of the impact of self-leadership on proactive service behavior among gig workers. Through data analysis of 353 questionnaires collected at three phases, we get the results as follows: Gig workers’ self-leadership has a positive effect on their proactive service behavior; Role breadth self-efficacy mediates the positive relationship between gig workers’ self-leadership and proactive service behavior; Perceived algorithmic behavioral constraint not only mitigates the positive relationship between gig workers’ self-leadership and role breadth self-efficacy, but also mitigates the indirect effect of role breadth self-efficacy in the relationship between gig workers’ self-leadership and proactive service behavior.
占小军，万漪，李志成，张慕凡，王震. 社会认知理论视角下零工工作者自我领导对主动服务行为的影响机制研究[J]. 管理学报, 2025, 22(1): 65-.
ZHAN Xiaojun，WAN Yi，LI Zhicheng，ZHANG Mufan，WANG Zhen. The Impact Mechanism of Gig Workers’ Self-Leadership on Proactive Service Behavior from the Perspective of Social Cognitive Theory. Chinese Journal of Management, 2025, 22(1): 65-.
