Abstract：Considering the problem of inventory misplacement, this study explores the dual-channel supply chain’s equilibrium strategies of RFID adoption with different channel status, and the impact of channel status on equilibrium outcomes. The results show that: Firstly, when the competition between two channels is mild, channel status has no effect on the RFID adoption strategy, which is that AA/NN is an equilibrium outcome when the RFID cost is sufficiently low/large, and only the channel with more serious misplacement adopts RFID when the RFID cost is intermediate. Secondly, the channel status will influence the RFID adoption strategy if the channel competition is fierce and the RFID cost is low. In this case, the direct channel prefers to no-RFID adoption, and the tendency will be significant with the increase of misplacement rate. Finally, equal channel status is more conducive to the RFID adoption in the dual-channel supply chain.
王珊珊，范小军，郭鑫. 考虑不同渠道优势的RFID技术的投资均衡策略[J]. 管理学报, 2022, 19(6): 919-.
WANG Shanshan，FAN Xiaojun，GUO Xin. Equilibrium Strategies of RFID Adoption with Different Channel Advantages. Chinese Journal of Management, 2022, 19(6): 919-.
