Abstract：Managing the relationship among market opportunity, organizational identity and capability building appropriately is very important to the success of any enterprise. In order to explore the relationship among the three constructs and explain the recognition and exploitation of opportunity as well as capability building from the view of organizational identity, we take the EVA Precision Industrial Holdings Limited as the case by looking at its over 20 years long history. Moreover, this study proposes the dynamic balance relationship model among the three constructs. We find that: ①Explicit organizational identity contributes to the recognition and exploitation of opportunity and promotes the enterprise to build capability to realize opportunity. ②Successful experience of realizing market opportunity in the early period of its foundation is helpful to the transformation that organizational identity changes from being potential to being dominant; meanwhile, successful experience of realizing market opportunity firms organizational identity gradually. ③Capability building is conductive to recognizing and exploiting market opportunity as well as reinforcing organizational identity.
2017, Vol. 14 
