Abstract：Using survey data of 303 Chinese manufacturing firms, we first investigate the mediation role of exploratory innovation between the relationship of environmental scanning and new product performance, and also examine the moderation role of appropriability capability on this mechanism. Results show that, environmental scanning is positively associated with new product performance, and exploratory innovation partially mediates this relationship; appropriability capability positively moderates the relationship between exploratory innovation and new product performance, and also enhances the mediation effects of exploratory innovation, and there exists a moderated mediation effect.
李宁娟，高山行. 环境扫描对探索式创新和新产品绩效影响的研究：被调节的中介效应[J]. J4, 2017, 14(2): 213-.
LI Ningjuan，GAO Shanxing. The Influence of Environmental Scanning on Exploratory Innovation and New Product Performance：A Moderated Mediation Effect. J4, 2017, 14(2): 213-.
2017, Vol. 14 
