With the development and innovation of technology, social presence in traditional communication field gradually expands to the fields of remote education, human-computer or human-robot interaction, etc. But, it’s dominatedly involved in marketing. Based on the 62 papers in the database such as SSCI, this paper investigates the origin and development of social presence theory, the evolution of scales, the theory and scales’ interaction among multi-field, research topics, source journal, representative literature and scholars in the four fields. Then, on the basis of contrast and review on these fields, some implications about research perspectives, theoretical basis, measure tools and the expansion of topics are put forward for domestic marketing research.