This research, by employing the method of structured content analysis, collects the data of competitive actions of major household appliance manufacturers in China from 2001 to 2007, discusses the influencing factors and mechanism of competitive interactions and argues that action consciousness, motive and competence are key factors influencing competitive actions. It also finds out that there are obvious interactions among dimensions during the process of influencing competitive actions. Conclusions of this research make enterprises know “who influences competitive actions”, the inner mechanism of “how to influence competitive actions” and helps enterprises take actions effectively.