Based on 110 samples of Chinese enterprises, this research indicates that the quality orientation is positively corrected to market orientation; market orientation of a firm has a positive effect on its business performance. However, quality management alone does not appear to directly affect performance success.
杜鹏, 万后芬. 市场导向、质量导向与企业绩效关系的研究[J]. J4, 2009, 6(5): 698-.
DU Peng, WAN Hou-Fen. An Empirical Study on the Relationship of Market Orientation, Quality Orientation and Business Performance. J4, 2009, 6(5): 698-.
2009, Vol. 6 
