Procedures of marketing channel management are taken as analytic frame in this research. From five aspects, channel design, channel member selection, logistics, channel coordination and channel control, the trances of marketing channel management under the electronic web environment were discussed, based on internet theories and marketing channel management.  Ii is followed that (1) Electronic web environment is narrowly defined, which refers to those firms' environment where the firms are employing the electronic web in their production, marketing or management. (2) The impact of the electronic web environment on firm's marketing channel management is given, and (3) Some initial but valuable deductions for firms were drawn to manage their marketing channels under the electronic web environment