以战略规划的一般逻辑为基础 ,对以产品 (业务 )为核心的战略规划框架及思想进行了分析与评价 ,强调了以顾客资产为核心进行战略规划的必要性 ,并提出了一个以顾客资产为核心的战略规划的框架。
The framework and the theme of the product (business) cored strategy plan were analyzed and assessed. The necessity for a customer equity cored strategy plan was emphasized, and a framework for customer equity cored strategy plan put forward.
国家自然科学基金资助项目 (70 30 2 0 0 7)
2005, Vol. 2 
